The importance of questions in UX

In a constantly changing digital world, where users demand better and more intuitive experiences, the pressure to have answers to all the problems can be overwhelming for UX designers. If you’ve browsed social media or participated in industry discussions, you’ve probably noticed the superior tone of some who seem to hold the absolute truth. But… Continue reading The importance of questions in UX

Get rid of excuses in UX

In UX design, phrases like “I can’t” or “I’m not allowed” shouldn’t exist. If you don’t have time, money, or support, that doesn’t mean you can’t do anything. It means you need to be creative and find a solution. Don’t wait for perfect conditions – act, even when it’s tough.   1. No time for… Continue reading Get rid of excuses in UX

DS Creative Group

DS Creative Group is an agency specialized in photography, video, and promotional materials for the real estate sector. With over 15 years of experience in the industry, the team delivers high-quality visual content, but their website no longer reflected the current standard of professionalism. The existing website was cluttered, with a confusing structure, outdated visual… Continue reading DS Creative Group

CoffeeCups.com.pl

CoffeeCups.com.pl is an e-commerce platform dedicated to premium products for coffee enthusiasts. Although the offering was well structured, the digital experience did not consistently support the commercial objectives. Lack of clarity in communication, navigation issues, and visual inconsistencies negatively impacted user trust and conversion rates. To address these issues, we conducted a complete UX Audit,… Continue reading CoffeeCups.com.pl

There is no single “Right Way” in UX

You may have seen a lot of diagrams, articles, courses, and videos telling you that there is a perfect method for doing UX, design, or development “the right way.” The truth? There is no universal recipe.   Why is there no one-size-fits-all method? Because each project, team, client, and product is different. What works perfectly… Continue reading There is no single “Right Way” in UX

Negativity is a habit

Negativity starts as a reaction. If we are not aware of it and do not fight it, it turns into a mindset. What I want you to understand is that many of these reactions are simply physiological. This means that, for the most part, focusing on negativity is under our control — of course, except… Continue reading Negativity is a habit

Say “I can” and keep moving forward

If you’re sitting there thinking “I can’t” in any way, listen up:   YOU CAN.   The Key? Learning and Rising Be willing to fall: Mistakes are part of the process. Falling is not failure unless you refuse to rise again. Remember that every loss is a lesson: You either win or learn. And every… Continue reading Say “I can” and keep moving forward

What brings best value in UX

Glasses are useful — but they only have value for someone who has vision problems. It may sound like a strange way to start a conversation, but it’s a perfect example to explain a question someone recently asked me: “What’s the difference between useful and valuable?”   Useful vs. Valuable Utility refers to a product’s… Continue reading What brings best value in UX

Why “More” is sometimes “Better”

When designing for consumers in the B2C (Business-to-Consumer) world, the main rule is clarity. Less is more. Lots of white space, large fonts, clear visual hierarchy – everything is simplified to capture and maintain users’ attention. But when we talk about B2B (Business-to-Business) design, the rules change dramatically: more means better.   Why “More” Means… Continue reading Why “More” is sometimes “Better”

How to be a Leading Strategic Partner

When you enter into a relationship with a client, here’s what you should know: there are only two answers that truly matter. Either they rearrange their schedule to talk with you, or they reject you outright, maybe even brutally. Anything else is just a waste of time, both for you and for them.   Signs… Continue reading How to be a Leading Strategic Partner

Think Small to Achieve Big Results

One of the most common mistakes in enterprise system design is treating them like any other redesign or improvement project. It’s tempting to think big and try to solve all the UX and UI issues in one go. But this way of thinking is exactly why real progress doesn’t happen.   Why traditional approaches don’t… Continue reading Think Small to Achieve Big Results

UI in Complex Enterprise Environments

If you’re working on a product for enterprise users, here’s what you need to keep in mind:   1. Simplicity is not the goal — clarity is.   In enterprise systems, simplicity is often confused with minimalism. However, the real goal is not to make the interface “simpler,” but to make it clearer. Think about… Continue reading UI in Complex Enterprise Environments

Failure doesn’t define you

Professional and personal life will be filled with mistakes — big and small. And that’s perfectly normal. No one is exempt from failures, believe me. We all fall. We all hit the ground. And not just once, but many times throughout life. It’s inevitable. If you’re alive, you’ll have moments when you’ll be knocked down.… Continue reading Failure doesn’t define you

Believe in your vision

Throughout your life and career, you will encounter countless cynics who will be more than eager to explain why your ideas won’t work. They will tell you that you’re wasting your time, that “everything has already been done,” and that you have nothing new to offer. They will insist that the world “doesn’t need another… Continue reading Believe in your vision

Reframing Negative Thoughts

The way we choose to talk to ourselves about events, experiences, and people has a profound impact on how we interpret the world. If you tend to focus on the negative aspects or always expect the worst, there is a simple and effective solution: reframing your negative thoughts. This practice does not mean ignoring potential… Continue reading Reframing Negative Thoughts

ANAF

The redesign project of the ANAF online platform aimed at transforming a complex governmental platform into an accessible and intuitive digital solution. The main users are individuals and companies that frequently interact with the platform for tax declarations, and the UX/UI audit was performed to reduce frustration and increase the efficiency of usage.    … Continue reading ANAF

Windows & More

The redesign project of the Windows & More web platform for configuring windows and doors aims to transform an existing solution into a modern, intuitive, and efficient digital experience for users. The UX audit focused on identifying issues in the original version, proposing practical solutions, and creating a more attractive and functional platform.    … Continue reading Windows & More

Visited Travel App

Visited Travel App is an interactive map app that allows users to track the countries and cities they have visited. The UX audit performed for this app aimed at identifying usability issues, proposing improvement solutions, and defining a plan for enhancing the user experience. The main points analyzed include the login screen, onboarding process, visual… Continue reading Visited Travel App

Infinite RO e-Factura Lite

The platform Infinite RO e-Factura Lite is a digital solution designed for invoice management and automatic connection to ANAF, aimed at simplifying the invoicing process for users in Romania. This UX audit was conducted to identify key weaknesses, propose practical solutions, and enhance the overall user experience, especially for those with limited technical skills.  … Continue reading Infinite RO e-Factura Lite

Profile Picture Preview

Profile Picture Preview offers users the ability to preview how a profile picture would look across various social platforms. The UX audit aimed to analyze the interface and user experience of this digital solution, identify weaknesses, provide improvement recommendations, and define the anticipated benefits of these changes.   Initial Version Analysis   Main Problems Identified… Continue reading Profile Picture Preview

Efficient collaboration between Developers and Designers

In the world of UX design, there is often a misconception that only designers should be involved in creating user experiences. This idea is not only incorrect but also harmful. If you are a professional who values positive results and user-centered experiences, collaboration with developers must be a priority. UX auditing plays a central role… Continue reading Efficient collaboration between Developers and Designers

How to Get Best Support for UX Projects

In a rapidly expanding digital world, getting approval for UX projects is essential for business success. User Experience (UX) plays a vital role in customer satisfaction, increasing conversions, and ensuring long-term loyalty. However, convincing stakeholders of the value of investing in UX can be a challenge. This article presents the steps and strategies that can… Continue reading How to Get Best Support for UX Projects

The digital world of best experiences

In the digital world we live in, user experience (UX) is one of the most important factors influencing the success of an application or website. However, improving and maintaining a pleasant and efficient user experience comes with a series of challenges.   Understanding users and their needs   One of the biggest challenges faced by… Continue reading The digital world of best experiences

UX Audit
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