DS Creative Group is an agency specialized in photography, video, and promotional materials for the real estate sector. With over 15 years of experience in the industry, the team delivers high-quality visual content, but their website no longer reflected the current standard of professionalism.
The existing website was cluttered, with a confusing structure, outdated visual design, and no clear communication direction. In a highly visual field, the first digital impression had become a competitive disadvantage.
Identified Issues
- Outdated visual design
The layout and graphic elements felt old and inconsistent. The color palette and fonts did not convey a current professional standard. - Chaotic structure
Essential information was hard to find. The menu was overloaded, and pages contained a lot of duplicated or irrelevant content. - Lack of service hierarchy
All categories were presented the same way, without a clear structure to guide the visitor toward what’s most important. - Shallow user experience
The website didn’t answer real client questions: What does the team offer? What can I see in the portfolio? How do I request a quote?
Redesign Objectives
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Clarify information structure
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Modernize the visual interface
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Improve navigation
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Align digital identity with the level of services offered
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Increase conversions through a clear path to requesting a quote
Implemented Solutions
- Homepage repositioned as a presentation page
The information was reorganized to highlight expertise, types of services, and main differentiators. The first screen clearly communicates what the company does and for whom. - Logical structure and content hierarchy
Services were grouped and clearly presented on dedicated pages. Each section offers visual examples and a relevant call-to-action. - Modern and consistent visual interface
The design was simplified to focus on portfolio and professionalism: generous white space, legible fonts, and a neutral color palette. - Fully responsive website
The interface adapts perfectly for mobile, tablet, and desktop – essential for real estate users who often work on the go. - Action-optimized layout
The contact button and quote request form are now visible and easily accessible from any page.
Expected Results
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Faster and more intuitive navigation experience
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Increased user trust through a modern interface
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Better visibility for the offered services
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Higher conversions through clear and well-directed paths
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Brand image aligned with the actual business level
The redesign of DS Creative Group was a necessary step in aligning their online presence with the professionalism of the services they offer. The result is a clear, modern website, focused on real user needs – an effective communication and sales tool in the visual real estate industry.
